Own a Practice
Run It Your Way
Own a Practice
Run It Your Way
Own a Practice
Run It Your Way
Few ophthalmologists get a real shot at ownership without inheriting every operational burden that comes with it. And if you already own your practice, you already know what that costs you. The right structure changes that. You lead care, build culture, and protect outcomes. We run the business, bring in patients, and grow together over time.
Few ophthalmologists get a real shot at ownership without inheriting every operational burden that comes with it. And if you already own your practice, you already know what that costs you. The right structure changes that. You lead care, build culture, and protect outcomes. We run the business, bring in patients, and grow together over time.
We Built This Because the Alternative Is Broken
Verdira exists because someone has to fight back against what private equity did to ophthalmology. Practices that took decades to build are getting hollowed out by management companies that treat patient volume like a KPI and the physician like a replaceable line item.
Incoming doctors get promised clinical autonomy and 6 months later they're filling out productivity reports while front desk staff rush patients through 12-page surgical consent forms in 3 verbal sentences because the schedule is already behind.
Patients wait 2 hours and care decisions run through people who've never held a slit lamp.
WHAT PHYSICIANS TELL US
Precision Focused
Precision Focused
The Verdira Philosophy
The entire model here is built on one idea the rest of the industry forgot: put patients first, deliver outstanding care, and the revenue follows.
You own the clinical entity and decide how patients are seen, how long appointments take, and what standards the practice runs on.
We Built This Because the Alternative Is Broken
We Built This Because the Alternative Is Broken
Verdira exists because someone has to fight back against what private equity did to ophthalmology. Practices that took decades to build are getting hollowed out by management companies that treat patient volume like a KPI and the physician like a replaceable line item.
Verdira exists because someone has to fight back against what private equity did to ophthalmology. Practices that took decades to build are getting hollowed out by management companies that treat patient volume like a KPI and the physician like a replaceable line item.
Incoming doctors get promised clinical autonomy and 6 months later they're filling out productivity reports while front desk staff rush patients through 12-page surgical consent forms in 3 verbal sentences because the schedule is already behind.
Incoming doctors get promised clinical autonomy and 6 months later they're filling out productivity reports while front desk staff rush patients through 12-page surgical consent forms in 3 verbal sentences because the schedule is already behind.
Patients wait 2 hours and care decisions run through people who've never held a slit lamp.
Patients wait 2 hours and care decisions run through people who've never held a slit lamp.
WHAT PHYSICIANS TELL US
Precision Focused
The Verdira Philosophy
The entire model here is built on one idea the rest of the industry forgot: put patients first, deliver outstanding care, and the revenue follows.
The entire model here is built on one idea the rest of the industry forgot: put patients first, deliver outstanding care, and the revenue follows.
You own the clinical entity and decide how patients are seen, how long appointments take, and what standards the practice runs on.
What You've Seen vs. How Verdira Works
What You've Seen vs. How Verdira Works
What You've Seen vs. How Verdira Works
What PE-Backed Groups Do
What PE-Backed Groups Do
Make you an employee with a title
Make you an employee with a title
Volume targets disguised as "alignment"
Volume targets disguised as "alignment"
Compliance desks override your clinical calls
Compliance desks override your clinical calls
Hidden fees that dilute your equity
Hidden fees that dilute your equity
Push back and get managed out quietly
Push back and get managed out quietly
Flip the platform in 3-5 years and move on
Flip the platform in 3-5 years and move on
What Verdira Does
What Verdira Does
You own the PC with your name and license
You own the PC with your name and license
We only grow when the practice grows
We only grow when the practice grows
Clinical decisions always stay with you
Clinical decisions always stay with you
MSA fee is transparent and agreed before you sign
You can walk if we underdeliver and it's in writing
No fund life, no exit clock, no flip
Our Clinical Advisory Board
Our Clinical Advisory Board
Our Clinical Advisory Board
The physician who guides how we acquire, evaluate, and transition ophthalmology practices.
Dr. James Kelly, Founding Member
Dr. James Kelly, Founding Member
Founder of Kelly Vision Center since 1998, Director of Refractive Surgery Education at Northwell Health, trained at Columbia and Cornell Medical College. Over 100,000 procedures performed, Castle Connolly Top Doctor, and one of 24 physicians in New York State in the Refractive Surgery Alliance.
Dr. Kelly believes that if you put patients first, everything else follows. After 28 years in practice, he joined Verdira to make sure the next generation of ophthalmology practices are led by physicians who think the same way.
Founder of Kelly Vision Center since 1998, Director of Refractive Surgery Education at Northwell Health, trained at Columbia and Cornell Medical College. Over 100,000 procedures performed, Castle Connolly Top Doctor, and one of 24 physicians in New York State in the Refractive Surgery Alliance.
Dr. Kelly believes that if you put patients first, everything else follows. After 28 years in practice, he joined Verdira to make sure the next generation of ophthalmology practices are led by physicians who think the same way.
CPOM vs Non-CPOM
CPOM vs Non-CPOM
CPOM vs Non-CPOM
No matter the state, clinical leadership is always the ophthalmologist’s role.
Clinical Leadership in CPOM States
Clinical Leadership
in CPOM States
The clinical entity must be owned by a licensed ophthalmologist. We preserve that control by keeping medical and business authority cleanly separated and build safeguards around your name, license, and leadership.
The clinical entity must be owned by a licensed ophthalmologist. We preserve that control by keeping medical and business authority cleanly separated and build safeguards around your name, license, and leadership.
You set standards and patient experience
You set standards and patient experience
You uphold care quality and shape team culture
You uphold care quality and shape team culture
You lead on site or phase in over time
You lead on site or phase in over time
Structured Partnership
in Non-CPOM States
Structured Partnership
in Non-CPOM States
Clinical ownership isn't required, but leadership still is. We partner with ophthalmologists who want real equity, patient-facing authority, and the chance to shape their legacy.
Clinical ownership isn't required, but leadership still is. We partner with ophthalmologists who want real equity, patient-facing authority, and the chance to shape their legacy.
Step in as a business partner, not an employee
Step in as a business partner, not an employee
Hold real equity with decision authority
Hold real equity with decision authority
Lead outcomes while we run operations
Lead outcomes while we run operations
Build the Career Your Training Earned
Build the Career Your Training Earned
Build the Career Your Training Earned
Advance your surgical skills
Advance your surgical skills
Build visibility as a leader
Build visibility as a leader
Publish and shape the field
Deal terms to stay clean
Verdira’s Operational Support
We handle the business side so you can focus on patients. Operations, marketing, compliance, staffing, equipment, and growth strategy all sit with us.
High performing teams
Systems that drive growth
Reputation-backed patient growth
Leadership that earns trust
In medicine the stakes are higher, but the formula still works. You run the clinical side and we power the business.
Verdira’s Operational Support
We handle the business side so you can focus on patients. Operations, marketing, compliance, staffing, equipment, and growth strategy all sit with us.
High performing teams
Systems that drive growth
Reputation-backed patient growth
Leadership that earns trust
In medicine the stakes are higher, but the formula still works. You run the clinical side and we power the business.
Where We Are Now
Where We Are Now
We're building in the New York tri-state area, starting with ophthalmology. We work with practice founders approaching a transition and pair them with the next generation of physician leaders. Whether you're finishing fellowship, mid-career, or looking to expand, there's a path here. Clinical protocols get aligned before close and nothing is improvised.
We're building in the New York tri-state area, starting with ophthalmology. We work with practice founders approaching a transition and pair them with the next generation of physician leaders. Whether you're finishing fellowship, mid-career, or looking to expand, there's a path here. Clinical protocols get aligned before close and nothing is improvised.
Two Clear Paths, One Expectation
Two Clear Paths, One Expectation
Two Clear Paths, One Expectation
Buy-Through
Keep your current role while owning equity in the clinic
Clinical support stays in place during the transition
Phase in gradually based on your schedule
Option to lead more clinics without ever relocating
Buy-Through
Keep your current role while owning equity in the clinic
Clinical support stays in place during the transition
Phase in gradually based on your schedule
Option to lead more clinics without ever relocating
On-Site Leadership
Move on site from day one and lead care directly
Step into ownership and day-to-day decision-making
Set the tone for culture, standards, and outcomes
Focus on care while we handle business operations
On-Site Leadership
Move on site from day one and lead care directly
Step into ownership and day-to-day decision-making
Set the tone for culture, standards, and outcomes
Focus on care while we handle business operations
What Ownership Means Here
What Ownership Means Here
You're the physician and the patients are yours. We handle everything else so you can focus on why you went to medical school in the first place.
You're the physician and the patients are yours. We handle everything else so you can focus on why you went to medical school in the first place.
The Moment to Act
The Moment to Act
The Moment to Act
Ophthalmology supply is projected to drop 12% by 2035 while demand increases by 24%. Every year, great practices close because nobody stepped up. The practices exist, patients are there, and the only thing missing is a physician ready to step in and own it.
Ophthalmology supply is projected to drop 12% by 2035 while demand increases by 24%. Every year, great practices close because nobody stepped up. The practices exist, patients are there, and the only thing missing is a physician ready to step in and own it.
Questions Physicians Ask Us
Questions Physicians Ask Us
Questions Physicians Ask Us
Are you an MSO?
Are you an MSO?
Yes, the current management team is expected to remain in place following the acquisition.
Their expertise and leadership are seen as valuable assets to ensure a smooth transition and continued success of the business.
How are you different from the corporate groups I've heard about?
How are you different from the corporate groups I've heard about?
Yes, the current management team is expected to remain in place following the acquisition.
Their expertise and leadership are seen as valuable assets to ensure a smooth transition and continued success of the business.
What if I want to leave?
What if I want to leave?
Yes, the current management team is expected to remain in place following the acquisition.
Their expertise and leadership are seen as valuable assets to ensure a smooth transition and continued success of the business.
Do I need to bring capital?
Do I need to bring capital?
Yes, the current management team is expected to remain in place following the acquisition.
Their expertise and leadership are seen as valuable assets to ensure a smooth transition and continued success of the business.
I just finished residency / fellowship. Am I too early?
I just finished residency / fellowship. Am I too early?
Yes, the current management team is expected to remain in place following the acquisition.
Their expertise and leadership are seen as valuable assets to ensure a smooth transition and continued success of the business.
Protecting Your Reputation and License
Protecting Your Reputation and License
Protecting Your Reputation and License
Every safeguard is built to protect you from past risk.
Your name, license, and reputation are your most valuable assets. We protect them through:
Insurance
Malpractice coverage for the entity and for you, with your name listed as an additional insured.
Insurance
Malpractice coverage for the entity and for you, with your name listed as an additional insured.
Contracts
Role clarity and indemnification that place liability with the surgeon of record.
Contracts
Role clarity and indemnification that place liability with the surgeon of record.
Contracts
Role clarity and indemnification that place liability with the surgeon of record.
Perception
Patients and regulators see exactly who provides care. Clean transition, clear identity.
Perception
Patients and regulators see exactly who provides care. Clean transition, clear identity.
Protocols
Documentation aligned with care delivered to close gaps and support defensibility.
Protocols
Documentation aligned with care delivered to close gaps and support defensibility.
What Ownership Means Here
You're the physician and the patients are yours. We handle everything else so you can focus on why you went to medical school in the first place.
Who We’re Looking For
Who We’re Looking For
Who We’re Looking For
Ophthalmologists who lead by clinical results
Ophthalmologists who lead by clinical results
Ophthalmologists who lead by clinical results
Physicians who want real ownership, not just a title
Physicians who want real ownership, not just a title
Doctors ready to build something that lasts
Doctors ready to build something that lasts
This Is Not for Everyone
We partner only with ophthalmologists ready to take ownership seriously and commit for the long term. Every practice we take on will be held to the same standards and accountability. If you're ready to put your name on the line and grow something that lasts, this is where you step in.
This Is Not for Everyone
We partner only with ophthalmologists ready to take ownership seriously and commit for the long term. Every practice we take on will be held to the same standards and accountability. If you're ready to put your name on the line and grow something that lasts, this is where you step in.
The People Who Make Ownership Work
The People Who Make Ownership Work
The People Who Make Ownership Work
©2026 Verdira – All rights reserved
©2026 Verdira – All rights reserved
©2026 Verdira – All rights reserved
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